Union Properties PJSC receives “Superbrands” Award
Union Properties (PJSC) has recently captured the honors of being nominated as a “Superbrand’’ among a select group of the most
powerful brands in the U.A.E at an Awards Ceremony that was held on the 28th of June at the Intercontinental Hotel in Dubai Festival City, and hosted by the Superbrands organization, the internationally acclaimed independent authority and arbiter of branding excellence.
Commenting on the award, Mr. Khalid Al Jarwan, General Manager, Union Properties said: “We are very honored to have been chosen as a Superbrand this year as this award represents a highly valued acknowledgment for what we aim to achieve as one of the leading property developers in the U.A.E.
“For more than 20 years, we have strived to build a solid reputation through offering our customers and stakeholders an unsurpassed level of excellence and attention to detail. Be it through our services or development brands, our commitment is embedded in our dedication to delivering quality, service, innovation, care, trust, and diversity in every aspect of our business”, he added.
The high caliber “Superbrands” awards also described as the “Oscars for Branding” aims at identifying the successful companies and brands who have achieved high rating scores based on a set of strict selection criteria that include market dominance, customer loyalty, goodwill and market acceptancy among other evaluation measures. The “Superbrands” status has been determined by the designated Superbrands Council for the U.A.E region, comprising of market savvy business professionals that have portrayed outstanding capabilities within their business environments. In addition, the final results this year had included the online votes of more than 3,000 industry professionals along side the council.
Mr. Al Jarwan who had received the award for Union Properties from Mr. Mike English, Director of Superbrands Middle East also added: “I would like to extend my gratitude to the Superbrands organization for their initiative in recognizing the brands that are contributing to the growth of 
the U.A.E economy through their high standard organizational and brand values, and would like to congratulate all the businesses that have been awarded with the “Superbands” status for this year”.
The Superbrands tribute event had recognized 64 successful brands from 1,160 pre-qualified brands coming from different industries including retail, technology, finance, real estate and FMCG to name a few. The event had also unveiled he 5th edition of the “Superbrands” book which incorporated the profiles of the brands which received the Superbrands recognition status being amongst the most trusted and high profile brands in the U.A.E both locally and internationally.
Reported By: Union Properties
Reported On: 08-07-2009